ChoiceSpine names 3 new exec leaders

Written by Laura Dyrda | October 09, 2019 | Print  |

ChoiceSpine appointed new executive leaders in an attempt to drive sales growth.

The company promoted KC Gilbert to senior vice president of strategic partnerships, expanding his current marketing and surgeon education role to also include sales support, asset management, employee education, surgeon relationship management and key account management.

ChoiceSpine also hired two executives: Keith Clements as vice president of sales and Ron Moore as senior director of marketing. Mr. Clements has more than 13 years of experience in the spine device sales industry. The company hopes these leadership changes will boost sales growth.

Earlier this year, ChoiceSpine embraced additive manufacturing for two of its implant lines, Tiger Shark and Hawkeye TI. The implants now have fully porous structures and a unique internal and external design to improve performance.

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