Disruptive medical device companies are shaking up the status quo in orthopedics, according to OrthoStreams.
Five ways innovators are upending tradition in orthopedics:
1. Disrupters focus on selling the data captured by devices, rather than the implants and instruments themselves.
2. Disruptive vendors will focus on helping new customers, quickly shipping procedure kits, tracking asset/implant usage and automating the supply chain.
3. Orthopedic marketing has historically focused on a product's physical features, but innovators will focus on solving problems for surgeons, hospitals and patients with real-time metrics.
4. A deep, focused product pipeline — not one that involves a myriad of complementary products — is the new key to success.
5. Disruptive leaders see their job as helping employees achieve success — not the other way around.
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