MEDICREA names new VP of sales in US: 4 key points

Written by Megan Wood | September 15, 2015 | Print  |

The MEDICREA group, a Lyon, France-headquartered manufacturer of surgical technologies for spinal pathologies, appointed Gregory Rhinehart as its New York-based subsidiary, MEDICREA USA Corp., vice president of sales.

Here are four key points:

 

1. Mr. Rhinehart replaces Colby McMillan, who now serves as the vice president of product development in the United States.

 

2. Previously the vice president of sales for Central United States at Globus Medical, Mr. Rhinehart oversaw a revenue of $105 million.

 

3. Prior to his time at Globus, he held positions in sales and surgeon education at DePuy Synthes Spine and Medtronic.

 

4. MEDICREA provides less-invasive surgical solutions for neurosurgeons and orthopedic surgeons focused on spine.

 

"As we lead the transformation into personalized spine treatment through our current portfolio of differentiated product and services, such as 3D printing and out UNiD patient specific rods, it is essential to take our sales organization to the next level," said Denys Sournac, chairman and CEO of MEDICREA.

 

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