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An effective direct-to-patient marketing strategy stems from an understanding of three key factors: a surgery center's strengths, the surrounding patient market, and the tools a center can use to market to them, according to Scott Christiansen, CEO of CORE Medical…

The American Society for Gastrointestinal Endoscopy has recognized 18 endoscopy units for following the society's guidelines on privileging, quality assurance, endoscope reprocessing and infection control, according to an ASGE news release.

Cone Health, based in Greensboro, N.C., plans to submit a new application to develop an ambulatory surgery center at its MedCenter High Point (N.C.) facility, according to a Business Journal report (subscription required for full access).

Frank Cammisa, MD, is the chief of the spine service at Hospital for Special Surgery. His expertise includes minimally invasive spine surgery, computer-assisted spinal surgery, athletic spinal injuries and motion-preserving procedures. He is a spinal consultant for the National Hockey…

West Virginia Gov. Earl Ray Tomblin yesterday signed into law a bill aiming to curb prescription drug abuse in the state, according to a WTAP report. Under the new legislation, patients will be entered into a database within 24 hours…

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