Advertisement

Author: Alan Condon

Johnson & Johnson on Nov. 12 announced its plan to split into two separate companies — one focusing on medical devices and drugs, and the other focusing on consumer health products.

The first artificial disc replacement in the U.S. was performed in 2000, but the technology has come a long way since then, with many surgeons predicting the procedure eventually will overtake spinal fusion as the standard of care.

The FDA's Breakthrough Devices Program is designed to accelerate the development, assessment and review of medical devices that provide effective treatment or diagnosis of life-threatening or irreversibly debilitating diseases or conditions.

Advertisement

The American Association of Neurological Surgeons and the Congress of Neurological Surgeons on Nov. 19 endorsed a bill that aims to mitigate the 9.75 percent Medicare reimbursement cut facing physicians in 2022.

Maintaining independence is among the biggest challenges facing orthopedic groups amid significant industry consolidation, but migrating more higher-acuity cases to the outpatient setting and expanding ambulatory strategies represent key growth opportunities.

A growing number of patients are using online platforms such as Facebook, LinkedIn and Youtube to seek out healthcare providers, which presents a key opportunity for surgeons to expand their patient base. 

Advertisement