Here are five highlights:
1. Physicians claim the advertising is driving the demand for costly treatments when less-costly alternatives are equally effective.
2. At AMA’s interim meeting in Atlanta, physicians voted on launching a physician task force and advocacy campaign to promote drug affordability.
3. The task force advocates for competition in the pharmaceutical industry and greater transparency in prescription drug prices and costs.
4. In the last two years, advertising dollars spent by drug manufactures has increased 30 percent to $4.5 billion.
5. AMA officials said they will work to motivate federal officials to limit pharmaceutical companies’ attempts to reduce competition from generic manufacturers by manipulating patent protections and abusing regulatory exclusivity incentives.
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