- Creative job titles confuse clients and hurt job seekers in the digital era, especially when databases are scanned for keywords.
- The more abstract a job title is, the more meaningless it can come across.
- Especially with marketing where people want to be “account executives” and “sales reps,” what sounds trendy today may not be trendy in the future.
- Others, however, believe euphemisms in job titles allow for greater individual influence and confidence.
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