8 Tips for Engaging Prospective Patients at Presentations

In a Physicians Practice report, Jason J. Davidson, founding principal of PicketFenceConsulting, lays out eight tips to use when making a presentation to prospective patients.

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The eight tips are:

 

1. Don’t just deliver content.
2. Do speak to the reasons people are attending the presentation.
3. Don’t rely on a technology or scripts.
4. Do always start your talk with a story.
5. Do take a high-level approach to the content.
6. Don’t just represent yourself as a clinician.
7. Do acknowledge nervousness.
8. Do leverage humor.

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