High-deductible health plans are driving consumers toward price transparency products and services, which will have a market worth of $3.09 billion by 2016. The market is currently valued at $540 million.
Other factors driving transparency include consumers making value-based care decisions, “sticker shock” from high deductible out-of-pocket costs and unclear bills causing frustration and medical debt.
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71% of U.S. Physicians Think More HIT Use Will Raise Costs
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