Healthcare organizations have spent years investing in personalization, digital engagement, omnichannel outreach, and member experience. Yet despite more communications, more channels, and more technology, behavior change remains frustratingly difficult to achieve at scale. Why? Because most organizations still treat behavior…
Presented by:
Presenters
Koleen Cavanaugh
SVP & Chief Marketing Officer, Independence Blue Cross
Bukata Hayes
Chief Community Health Officer, HMO Minnesota (Blue Plus)
Nathan Foco
Chief Marketing and Insights Officer, Select Health
Trish Cox
Chief Experience Officer, SCAN Health Plan
Susan Mani
Associate VP Population Health Strategy, Humana
Jonas Puente
Associate Principal, ZS Associates
