Why vendors should think like patients — 7 notes

Practice Management

Healthcare vendors should mirror patient thinking to help small practices, according to HealthcareITnews.

Here are seven notes:

 

1. A recent study showed the biggest barrier to patient engagement was changing the attitudes as well as the expectations of clinicians and patients.

 

2. Many providers fail to meet their meaningful use threshold and face immense pressure to get their patients on a portal.

 

3. Patient engagement is impacted by technology and culture. Small practices are at a disadvantage because while they can change their processes, they do not have substantial resources to invest in technology.

 

4. Providers must be aware of the features patients use. A recent study showed less than 10 percent of patients use patient portals and when they do, they focus only on a few features including messaging and scheduling.

 

5. Certain tools should be used that help interact with a patient at every stage. These features include:

•    Text and email
•    Reminders and education
•    Online physician schedule and search
•    Simplified billing

 

6. Providers should interact with patients through other channels including newsletters, blogs and social media. A recent poll showed 41 percent of people say social media affects which physician they choose.

 

7.Patients like to be in charge of their health. Nine out of 10 patients want to be in control of medical decision or participate in shared decision-making with their physicians.

 

More articles on practice management:
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