Marketing a medical practice is a must, according to a post from Medical Economics Here are three ways to take advantage of marketing to improve medical practice business.
1. Use external marketing to attract new business. "Classic" external marketing strategies, such as direct mailers and Yellow Page listings — or their internet equivalents — are vital to bringing in new patients.
2. Retain patients and generate referrals through internal marketing.
3. Market toward your niche. Keep only the best insurance plans and your areas of preferred clinical interest, if you can afford to do so.
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