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Here are eight ways orthopedic practices can improve their bottom line.
Published in Practice Management
Two large physician groups in New York have merged to form OrthoNY, according to a report from The Business Review.
Published in Practice Management
This article is written by Daniel Goldberg, CEO of Gold Medical Marketing.

With each passing year the medical landscape is plagued with more and more landmines. Declining reimbursements, bundled payments, the looming implementation of Obamacare and the constant rule changes of insurers are just a few of those landmines you need to sidestep this year. However, one of the most explosive of these landmines is the marketing your practice is engaging in. Over the past year I have seen some physician marketing campaigns and efforts that have made me and, more importantly, potential patients cringe.
Published in Spine
Dr. Oliver Kharraz on ZocDocOrthopedic and spine physician practices are constantly looking for new ways to accommodate their patients and drive further patient volume. Modern software and information technology systems are now available to meet these needs and help physicians efficiently and effectively run their practices. ZocDoc is one of those platforms making it easier for patients to find physicians and schedule their appointments.
Published in Practice Management
In today's healthcare market, physicians are more challenged than ever to increase market share, volumes, patient referrals and profitability. With challenges such as the decline in cash patients and decreasing reimbursement while trying to provide the best possible care for patients, a physician's time is exhausted. While focusing on patient care, it is almost impossible for physicians to market themselves effectively. However, if a practice desires to grow and increase profitability, this is exactly what is needed. In a study published by the Center for Studying Health System Change, it was reported that almost 70 percent of patients chose a specialist because of their primary care physician's referral, followed by almost 20 percent based on a friend or relative's recommendation. Advertising through a variety of mediums (books, magazines, television and radio) accounted for less than 4 percent of referrals into a specialist's office. This study makes it clear that referral relationships are the most valuable asset to a specialty medical practice.
Published in Pain Management
This article is written by Zubin Emsley, CEO, ChartLogic Inc.
Somers Orthopaedic Surgery & Sports Medicine Group has incorporated a new open MRI in their Newburgh, N.Y., location.
Published in Practice Management
Steven Tolle of Merge HealthcareMerge Healthcare is a publicly-traded, international company, headquartered in Chicago. The company is a leading provider of clinical systems and innovations that seek to transform healthcare, including Merge OrthoEMRâ„¢, which helps orthopedic practices meet meaningful use standards.
Published in Practice Management
Shasta Orthopaedics has opened a new orthopedic building in Redding, Calif.
Published in Practice Management
Coastal Orthopedics & Sports Medicine | Pain Management in Sarasota, Fla., has named Paige LeMay CEO, according to a report from the Gulf Coast Business Review.
Published in Practice Management
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