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Here are seven underused areas of online potential to have a big impact on spine surgeons and their practices.
Published in Spine
This article was written by Dick Pepper, a medical marketing specialist who blogs at VoxMD.com and can be reached at dickThis email address is being protected from spambots. You need JavaScript enabled to view it. .

First websites, then social media and now you have to make an online video? Although it seems like the list of things on your marketing plate keep growing, video is one that can provide instant measurable returns. Look at the most recent numbers, according to ComScore: more than 450 Billion views of online video in the United States with over 75 million daily unique viewers watching 40 billion videos a month. Netflix, Amazon, and all of the major networks are creating web-only series with high-profile actors. It's not a fad; online video is mainstream and you need to be in it. According to neurosurgeon Tariq Javed, MD, "Watching a video of your surgeon places the patient at ease with the knowledge and skill level of the surgeon. Videos are much more informative than print media since it gets the patients full attention."
Published in Spine
Nicola Hawkinson on spine surgeonsBy Nicola Hawkinson, DNP, RN, RNFA, CEO of SpineSearch.

The use of the internet within the field of healthcare continues to expand at a rapid rate. More and more physicians have created a "web presence" to attract and retain patients, and more and more patients are accessing physician webpages for their medical needs. By now it is evident that the internet is here to stay and will continue to influence the direction of healthcare for both providers and patients. Therefore it is necessary for your practice to launch an internet and social media strategy.
Published in Spine
Fifty-two percent organizations are considering adopting online or mobile games to promote health engagement amongst their employees in the next three years, according to a survey called "Emerging Technology in Health Engagement," by WorldatWork and Buck Consultants.
Pri-Med, a provider of professional medical education, and the American College of Physicians announced that they have been awarded an educational grant to develop a training program for clinicians that educates them about safety and efficacy when prescribing opioids.  
Published in Pain Management
Kimberly-Clark Health Care hosted its first live cadaver course lecture through its online, proprietary physician education training portal.
Published in Pain Management
ZocDoc has introduced the ZocDoc Check-In, which allows patients to fill out medical forms online prior to their visit.
At its annual meeting earlier this year, the American Academy of Orthopaedic Surgeons launched the AAOS Poster Enhancement Project, which made the posters displayed at the annual meeting available online for one year, according to an AAOS Now report.
Published in News and Analysis
Here are 10 tips for effective online orthopedic practice marketing through the practice website and social media.
Published in Practice Management
Laser Spine Institute, based in Tampa, Fla., recently launched an online physical therapy video series, according to a practice news release.
Published in Spine
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