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How Physicians Should Use Google+ to Increase Patient Volume

Written by  Kathleen Roney | Monday, 12 March 2012 11:32
Social sharing
Google+ can increase search engine optimization for physicians because content shared on Google+ is favored in searches made using Google's searching engine, according to Software Advice report.
When individuals search for physicians, Google+ helps content stand out due to the social data that Google+ provides in search results. This can include a headshot of the author, a link to the Google+ profile, the number of people in circles, and the number of people who have liked the content. The report highlights five steps to building a Google+ account:

1.    Set up a Google+ page and create an account. Choose between building an organization page or personal page, or do both;
2.    Fill out basic biographical info;
3.    Ensure that keywords that describe you appear in key areas of your bio to help your page "appear" when individuals search for physicians;
4.    Link your Google+ page to your practice website;
5.    Participate strategically by growing circles of people you follow and those who follow you.

More Articles on Social Media & Outreach:
ECRI Institute Issues Risk Analysis to Guide Social Media Use
10 Tips for Online Orthopedic Practice Marketing
8 Strategies for Orthopedic Practice Community Outreach

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