This article is written by Daniel Goldberg, CEO of Gold Medical Marketing.
Generating media exposure is an often overlooked or underutilized tool in medical marketing, particularly because it requires time, follow up and, most importantly, a thorough understanding of how producers, editors and writers work.
Smith & Nephew will acquire certain assets of Plato Group, the distributor of Smith & Nephew's orthopedic reconstruction, trauma and sports medicine products in Turkey.
At the 11th Annual Spine, Orthopedic & Pain Management-Driven ASC Conference on June 14, Geoff Colvin, senior editor-at-large of FORTUNE Magazine and author of “Talent Is Overrated,” gave a keynote presentation on principles from his book to apply to a successful ASC.
At the 11th Annual Spine, Orthopedic & Pain Management-Driven ASC Conference on June 14, a panel of spine leaders discussed trends and challenges for spine surgery going forward in a keynote session titled “The Changing Role of Spine Surgery.”