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Daniel GoldbergThis article is written by Daniel Goldberg, CEO of Gold Medical Marketing.

Generating media exposure is an often overlooked or underutilized tool in medical marketing, particularly because it requires time, follow up and, most importantly, a thorough understanding of how producers, editors and writers work.

Published in Spine

Smith & Nephew will acquire certain assets of Plato Group, the distributor of Smith & Nephew's orthopedic reconstruction, trauma and sports medicine products in Turkey.

Collegeville, Pa.-based Synergy Biomedical received FDA clearance for its BioSphere Putty for bone grafts.
Sunrise, Fla.-based OrthoSensor received FDA 510(k) clearance for its VERASENSE knee system, an instrument system for implant position during total knee replacements.
At the 11th Annual Spine, Orthopedic & Pain Management-Driven ASC Conference on June 14, John Newman, senior vice president and general counsel for Constitutional Surgical Centers, talked about recovery care services for orthopedic ASCs.
Published in Spine
At the 11th Annual Orthopedic, Spine and Pain-Management Driven ASC Conference in Chicago on June 14, Greg P. DeConciliis, PA-C, administrator of Boston Out-Patient Surgical Suites, and Anthony Schena, MD, an orthopedic surgeon at Pro Sports Orthopedics in Brighton, Mass, shared three key benefits of ambulatory surgery centers that can be used to recruit or retain surgeons to an ASC.
At the 11th Annual Spine, Orthopedic & Pain Management-Driven ASC Conference on June 14, a panel of experts discussed the future of the spine industry in a keynote session titled “The Healthcare, Spine and Orthopedic Economy: Is the future bright or dark? How do you position yourself?”
Published in Spine
At the 11th Annual Spine, Orthopedic & Pain Management-Driven ASC Conference on June 14, John Newman, senior vice president and general counsel for Constitutional Surgical Centers, talked about recovery care services for orthopedic ASCs.

At the 11th Annual Spine, Orthopedic & Pain Management-Driven ASC Conference on June 14, Geoff Colvin, senior editor-at-large of FORTUNE Magazine and author of “Talent Is Overrated,” gave a keynote presentation on principles from his book to apply to a successful ASC.

Published in Practice Management

At the 11th Annual Spine, Orthopedic & Pain Management-Driven ASC Conference on June 14, a panel of spine leaders discussed trends and challenges for spine surgery going forward in a keynote session titled “The Changing Role of Spine Surgery.”

Published in Spine
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